This is a testament to how rapidly changing the Chinese consumer market is, compared to the Western market without the proper knowledge and experience it’s basically impossible to maintain a sustainable strategy with competition coming from every side, when you least expect it. Within 3 years, the platform climbed to the same position as e-commerce giants as JingDong and Tmall. Pin Duo Duo is one of many examples of how competitive the biggest e-commerce market in the world is. Shares of China e-commerce company Pinduoduo ( PDD) rocketed by more than. Enough to overtake Jingdong as the number 2 e-commerce platform in China. Pinduoduo IPO Pops On First Day Of Trading For China E-Commerce Company. This resulted in big names in the Chinese internet industry speaking out positively about the platform their pride and self-awareness became a strength. Hence, they always carry the association with ‘cheap’ products with pride, without hiding from their image with tricks or lies. initial public offering (IPO) at 19 per American depositary share (ADS), raising 1.63 billion in the. Their idea was simple: if you don’t like our products, then don’t buy them. HONG KONG (Reuters/IFR) - Chinese online group discounter Pinduoduo Inc PDD.O priced its U.S. Pin Duo Duo has always maintained a strong sense of self-awareness, as they refused to give in to the negativity. The site, with a layout similar to that of its rival, Shein, sells a range of products, from clothes to electronics at relatively low prices. Pinduoduo created Temu in its biggest push overseas, despite its rivals extensive international expansions. As a result, the brand image, in spite of the negativity, has grown into a strength for the platform. China’s e-commerce giant Pinduoduo launches US shopping site to take on Amazon. ![]() This demographic began to be attracted to the new platform. However, China still contains a huge population of people with a low income. In other words, purchasing from Pin Duo Duo is associated with a decrease in status. This resulted in people actively avoiding the platform and spreading their negativity about Pin Duo Duo.Ĭonsumers experience a boost in self-image and confidence when they purchase luxury goods. The result was two-fold: a lot of consumers associate the platform with low quality and fake products. The result was Pin Duo Duo, an e-commerce platform focused on cheap goods even for China’s standards. Colin Huang asked himself this question in 2015.
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